“The people who are crazy enough to think they can change the world are the ones who do.” (Steve Jobs)

I just finished reading the biography of Steve Jobs this past week. It was utterly fascinating.

Here are some thoughts I believe can help to encourage and challenge.

SIMPLICITY

“Simplicity is the ultimate sophistication…It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions.”

“We make progress by eliminating things, by removing the superfluous.”

“Deciding what to not to do is as important as deciding what to do.”

THE POWER OF MUSIC

When Yo Yo Ma came to play for Steve in his living room, Ma picked Bach. Jobs responded with tears in his eyes, “You playing is the best argument I’ve ever heard for the existence of God, because I don’t really believe a human alone can do this.”

DEATH

At the Stanford commencement speech in June 2005 he said,

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

“I like to think that something survives after you die. It’s strange to think that you accumulate all this experience, and maybe a little wisdom, and it just goes away. So I really want to believe that something survives…”

PORN

Here is an email exchange Jobs had with a customer on why Apple didn’t want pornography to be on the iPhone.

“We believe we have a moral responsibility to keep porn off the iPhone.”

Ryan Tate: “If Dylan was 20 today, how would he feel about your company? Would he think the iPad had the faintest thing to do with ‘revolution’? Revolutions are about freedom.”

Jobs responds a couple hours later, “Yep, freedom from programs that steal your private data. Freedom from programs that trash your battery. Freedom from porn. Yep, freedom.”

Tate: “I don’t want ‘freedom from porn.’ Porn is just fine! And I think my wife would agree.”

Jobs: “You might care more about porn when you have kids. It’s not about freedom, it’s about Apple trying to do the right thing for its users.”

Love Truth
Vernon